Drop everything! Because the eye care experts at Bausch + Lomb are proud to launch an amazing new eye drop that significantly reduces redness to help eyes appear whiter, brighter and more radiant.
Developed by eye doctors, LUMIFYTM was approved by the FDA in December of 2017. Its unique formulation has been clinically proven to significantly reduce redness in 1 minute and lasts up to 8 hours. LUMIFY is 100% free of bleach and dyes.
“Eye redness is a common, non-specific issue that brings many patients into our offices,” said Melissa Toyos, M.D., general ophthalmologist, dry eye specialist, and facial cosmetic surgeon at Toyos Clinic. “LUMIFY works differently than other redness relievers by selectively targeting redness and alleviating some of the potential side effects common to other redness relievers – rebound redness, dependency or loss of effectiveness over time. I am excited to be able to recommend LUMIFY as a new, effective option for my patients.”
Our eyes are one of the first things people notice and with today’s selfie culture, we always want our eyes to look their best. It’s no wonder many women spend so much time and effort making their eyes look beautiful – concealers, wrinkle creams, lash extensions – but all of these tips and tricks fall short when your eyes are red.
“One of the first things I do when preparing for a photo shoot is to check out the whites of my models’ eyes” said Vincent Oquendo, celebrity makeup artist and LUMIFY brand ambassador. If there is any redness, LUMIFY can help eyes appear whiter and brighter.”
Just one drop of LUMIFY starts working in 1 minute and lasts up to 8 hours, making it a great step to add to your routine when eyes are red and need a little help to let their natural beauty shine through. Once you try LUMIFY, you won’t believe your eyes!
For more information and to check out before and after pictures, please visit www.lumifydrops.com.
LUMIFY will be available at major food, drug and mass retailers including Walgreens, CVS, Rite Aid, Walmart, Target and Amazon.com in June 2018.
$14.99 USD (2.5 mL bottle) – 75 drops
$25.99 USD (7.5 mL bottle) – 225 drops