Innovative, Eco-Friendly Packaging Turns Into Castle for Added Play Value
Princess PleyBox subscription service will magically arrive every two months and includes a mix
of toys, t-shirts, accessories and other goodies. The service is kicking off with a one-of- a-kind
package inspired by Disney’s animated classic film Beauty and the Beast.
Available now, the Disney Princess PleyBox subscription service will bring the stories of the
brave, kind and adventurous Disney Princess characters to life in a unique and interactive way.
The first available box in the line-up includes toys, a t-shirt, book and role play item inspired by
Disney’s animated classic Beauty and The Beast.
Curated for hours of entertainment with numerous activities and accessories, the innovative
Disney Princess PleyBox also boasts a sustainable design that mitigates cardboard shipping
waste while providing added play value for kids.
“Instead of throwing the packaging away, our physical shipping boxes become a part of the
princesses’ story. Each box has instructions that transform the shipping box into a playable toy
such as a castle, boat or a carriage that can be decorated and played with,” explains Pley CEO
Ranan Lachman. “We call it ‘Pleycycle,” and are proud to be a leader in reducing the
environmental footprint of toy packaging.”
Produced in limited quantities, the Disney Princess PleyBox is available now starting at $24.99
per box. It is the ideal gift for kids who love the Disney Princess characters and their unique
stories. The service can be ordered at https://www.pley.com/disney-princess.